Do You Use Facebook’s Conversion Tracking Pixel? Read This NOW!
Is your business using the Facebook conversion pixel to build your brand and find new customers? Facebook wants to help you position your business for optimal success, so they’ve combined their conversion tracking pixel with their custom audience pixel. What does that mean for your business? The conversion tracking pixel is going away completely in February.…
Read MoreMaximizing Your Digital Marketing Strategy for 2017
It is difficult to believe that we have entered the fourth quarter of 2016, with most of the year behind us. However, while you may be in your busiest selling season of the year, it is also the best time to plan your digital marketing strategy for 2017. In fact, you may even consider using…
Read MoreSur-Ryl Marketing Awarded the 2016 Access to Capital Small Business Grant from The Center
LOS ANGELES, CA, September 28, 2016 – Sur-Ryl Marketing, a leading small business marketing agency, announced that it has won the Access to Capital Small Business Grant from The Center For Strategic Economic Studies and Institutional Development (The Center). The grant was awarded to Sur-Ryl Marketing on September 20, 2016 during The Center’s Access to…
Read MoreUsing Analytics to Measure Marketing ROI
As a marketer, one of the most frustrating parts of the job can be accurately measuring campaign marketing ROI. How can you show the powers that be proof of the campaign’s success or failure in a given time frame, particularly on hard-to-measure items such as direct mail? How do you even know which factors are…
Read MoreWhat Exactly is a CRM…and What Am I Supposed to Do with It?
One of the biggest frustrations with inbound marketing in any industry is that companies are missing out on highly qualified leads because they are unable to respond to the best leads quickly enough. Forbes notes that companies are wasting 71% of internet leads on average. For a small business, even improving a few percentage points can…
Read MoreHow Recruiters Can Streamline the Job Application Process with SM 360º
For recruiters, sorting through various emails from what seems like an innumerable amount of applicants can be frustrating, tedious, and time-consuming. Without the proper organization strategy or job platform, you may end up sending delayed responses, overlooking qualified applicants, or hiring someone who is not the best for the job. Wouldn’t it be great if…
Read MoreUsing Social Media Marketing to Achieve Success
In our last blog post, How NOT to Handle a Social Media Crisis, we discussed what not to do on social media. Now, let’s talk about ways you can use it successfully. In today’s market, effective advertising is a must. Currently, one of the best ways to do this is with social media marketing – after…
Read MoreHow NOT to Handle a Social Media Crisis
Social media — and managing public relations — doesn’t always come easy for small business owners. Maybe you’ve even agonized over how to best respond to a critical customer or handle a negative review. Using kindness and common sense can go a long way in managing a social media crisis. Unfortunately, not everyone understands that…
Read MoreIntroducing SM Reviews
We are thrilled to announce our new online reputation management service, SM Reviews. With this tool, businesses can quickly and easily obtain, manage and respond to online customer reviews from top review websites, all from a single dashboard. Watch the video below to learn more. Excited? We sure are – and to celebrate, we’re offering almost…
Read MoreWhy Your First Email Should Be a “Thank You” Email
Just as first impressions are important when you meet someone new, your initial impression in email marketing also matters. With inbound marketing, your goal is to create value for a customer, which will, in turn, nurture the relationship and encourage them to call you first when they’re ready to make a purchase. There will be plenty of time…
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