Planning for Your 2017 Holiday Marketing, Part 1: B2C
Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to…
Why Your Content Strategy Should Include Video
If you’re building your brand and online presence, you need to think about optimizing the impact of your efforts. In the world of search engine optimization (SEO), unique content is key. That’s why companies that take digital domination seriously create well-crafted content strategies. A content strategy outlines the kinds of…
Maximizing Your Digital Marketing Strategy for 2017
It is difficult to believe that we have entered the fourth quarter of 2016, with most of the year behind us. However, while you may be in your busiest selling season of the year, it is also the best time to plan your digital marketing strategy for 2017. In fact,…
Using Analytics to Measure Marketing ROI
As a marketer, one of the most frustrating parts of the job can be accurately measuring campaign marketing ROI. How can you show the powers that be proof of the campaign’s success or failure in a given time frame, particularly on hard-to-measure items such as direct mail? How do you…
What Exactly is a CRM…and What Am I Supposed to Do with It?
One of the biggest frustrations with inbound marketing in any industry is that companies are missing out on highly qualified leads because they are unable to respond to the best leads quickly enough. Forbes notes that companies are wasting 71% of internet leads on average. For a small business, even improving…
Top 5 Benefits of Email Marketing
Even with pay-per-click (PPC), social media and search engine optimization (SEO), email remains one of the most effective platforms on which to promote a product or service. Still not convinced that it’s worth your time and energy? Here are a few email marketing benefits to consider. Greater Return on Investment ROI is…
Getting Started with Omni-Channel Marketing
It’s no secret that today’s consumers are largely using the internet as a starting point in their buyer’s journey. This offers a great opportunity for marketers to strategically get their brands in front of prospective customers. However, between optimizing your Facebook page and streamlining your inbound marketing process, it might feel a bit…