When Cultural Nuance Meets AI: The Role of AI and Human Insight in Culturally Relevant Marketing

By Sur-Ryl Marketing | November 14, 2024 |

You’ve developed a new product, and the launch campaign has taken off. The ad is witty, memorable, and resonates perfectly with your audience. Sales climb, feedback is glowing, and you’re ready to expand globally. In an effort to create culturally relevant marketing, you decide to use artificial intelligence (AI) to repurpose your ad campaign to…

Diversity in Marketing: A Path to Inclusion and Growth

By Sur-Ryl Marketing | February 16, 2023 |

Young African American stylish woman working on project plan using sticky papers notes on glass wall, people meeting to share idea, Business design planning concepts.

Marketing serves as a reflection of society’s values, interests, and aspirations. As our global community becomes increasingly interconnected, the marketing landscape must evolve to embrace the rich diversity that defines our world. Diversity in marketing is not a fleeting trend; it’s a profound shift towards inclusivity and growth. This article explores how embracing diversity can…

Diversity Marketing Is Bigger Than Race

By Sequoia Houston | September 29, 2022 |

Sequoia Houston of Sur-Ryl Marketing outside the College of Business at Delaware State University, where she spoke at the 2022 IMPACT Conference on Diversity, Inclusion and Equity.

Race is only one dimension of diversity. Yet brands that treat it as the whole picture are often the same ones apologizing after a campaign misses the mark. I recently had the honor of speaking at the Impact Conference on Diversity in Higher Education, hosted by the Global Institute for Equity, Inclusion and Civil Rights.…