Archive for February 2016

Sur-Ryl Marketing

Last week, we discussed how one brand, Elo, won big by taking advantage of an unusual opportunity when one of their monitors was prominently featured in a Dorito’s “Crash the Super Bowl” ad that wound up being a contest finalist and actually appeared during the Super Bowl. Kudos again to their team for jumping into…

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Sur-Ryl Marketing

Picture it: you’re the Vice President of Marketing and you learn that not only was your brand’s logo prominently featured in a commercial, it was done so without your permission. What do you do? Nothing. Issue a Cease and Desist letter. Embrace the opportunity. That’s exactly what happened to John Lamb when an employee brought…

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Sur-Ryl Marketing

With the increasing popularity of events that encourage consumers to #shopsmall, such as Small Business Saturday and National Small Business Week, it’s become commonplace for buyers to hear about the benefits of “buying local.” Many businesses rely solely on local residents to keep them afloat. After all, a plumber in Los Angeles isn’t going to head out…

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Sur-Ryl Marketing

Let’s talk about promotional products. Be honest. Did you steal that pen? Okay, so “steal” might be an overstatement. Maybe you were at the bank and walked away without noticing. Maybe a coworker let you borrow a logo pen and you just never gave it back. The point is, you still have the pen and…

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