Planning for Your 2017 Holiday Marketing, Part 2: B2B
If your company’s business model is B2B rather than B2C, you need to take a very specific approach to marketing. For the average consumer, a jingle or a funny video online could be all you need to make a sale. When it comes to securing business from other companies, however,…
Planning for Your 2017 Holiday Marketing, Part 1: B2C
Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to…
Why Your Content Strategy Should Include Video
If you’re building your brand and online presence, you need to think about optimizing the impact of your efforts. In the world of search engine optimization (SEO), unique content is key. That’s why companies that take digital domination seriously create well-crafted content strategies. A content strategy outlines the kinds of…
Sur-Ryl Marketing CEO Nominated for 2017 Women’s Summit Award
Sur-Ryl Marketing is proud to announce that its CEO, Sequoia Houston, has been nominated for an award at the 2017 Los Angeles Business Journal Women’s Summit. FOR IMMEDIATE RELEASE Summary: Each year, the Los Angeles Business Journal’s Women’s Summit recognizes, honors and celebrates the accomplishments of women business leaders…
Sur-Ryl Marketing Announces the Launch of MochaStock.com
MochaStock.com is a stock media website that focuses on authentic images featuring diversity and people of color. LOS ANGELES, CA, April 12, 2017 – Sur-Ryl Marketing, named one of the Top Ten Digital Marketing Agencies in Los Angeles by Clutch.co last year, is starting 2017 out with a bang. The seven-year-old…
Customer Experience: the Next Battlefield in Brand Management
For many companies, branding remains an elusive concept. They know they need a strong brand, but struggle to define precisely what that means. Some settle on the visible symbols of branding—a logo, a slogan, a color palette and style guide, for example. Others focus an inordinate amount of attention on the subjective…
CEO of Sur-Ryl Marketing Awarded LinkedIn ProFinder’s Best of 2016 Award
Sequoia Houston, CEO of Sur-Ryl Marketing, is recognized for her marketing excellence in helping small business owners find the marketing services they need. LOS ANGELES, CA, February 7th, 2017 – Sequoia Houston, CEO of Sur-Ryl Marketing has been named one of the first recipients of LinkedIn ProFinder’s newly established Best…
The Center Awards Grant to Sur-Ryl Marketing, Pays It Forward to Other Small Businesses
Article Originally Published in the company newsroom of Lendistry: “At Sur-Ryl Marketing, we do marketing all day, every day.” Sequoia Houston, winner of The Center’s “Access to Capital” grant explains. “Because we work with so many different clients across a number of industries, we have insight into metrics that many…
Planning your 2017 Editorial Calendar and Beyond
In today’s business world, marketing yourself often comes down to one word – content. Whether it’s your print advertising, your blog, your social media accounts, or the flyers you distribute with your products, content is king. Content can also be overwhelming. Not only can trying to create and manage fresh…
3 Tips for Gaining Email Marketing Sign-Ups on Your Social Media Pages
As you might already know, both email marketing and social media marketing can be highly beneficial for promoting your business. However, what you might not realize is that the two can go hand-in-hand. You don’t just have to encourage your viewers to sign up for your email newsletter when they…