Strategic marketing that drives results
Sur-Ryl Marketing is a story-led agency for public agencies, nonprofits, higher education, and mission-driven brands.
Who we serve
Government and public agencies
Help residents and employees understand your work, why it matters, and how it impacts them.
Nonprofits, associations and foundations
Show donors, members, and partners the impact of your work and give them a reason to stay involved.
Higher education
Help students, families, and alumni understand what’s possible and take their next step.
Mission-driven brands
Translate your purpose into a message people understand, trust, and connect with.
We get it.
You’re expected to communicate clearly, consistently, and with care. With limited internal capacity and constantly evolving priorities, it becomes difficult to be as strategic as you truly want to be.
Much of the focus goes to keeping projects moving and getting work out the door. Over time, marketing can start to feel more like activity than outcomes. You know something needs to change, even if the path forward isn’t clear yet.
We can help.
We work with public agencies, nonprofits, and mission-driven organizations to turn complex ideas into clear, compelling marketing that people remember.
When priorities compete and internal capacity is stretched, we bring the strategy and hands-on support to keep important work moving and help bring your ideas to life.
The result is marketing with real momentum. And sometimes, the first step is simply knowing where to focus.
Our free Message to Momentum Audit helps you do exactly that. You’ll get a personalized report showing what’s working, where there may be gaps, and the priorities that can help you move forward.
A message people understand.
Make it easy for people to see what you do, what it means for them, and how to get involved.
Work they can see themselves in.
Show people how your work connects to their lives, reflects their priorities, and helps them reach their goals.
Measurable
results.
Know how your marketing helps people take the next step, with results you can track and share with confidence.
The SOUL Method.
Your work has a purpose. Let’s make it resonate.
Our proprietary SOUL Method™ connects what makes your organization distinctive with what the people you need to reach care about most. That connection starts with your story, your audience, and your message.
How we work.
We find the heart in an organization’s work and translate it into marketing that moves people to act.
Discover
See the full picture
We listen before we prescribe, learning what’s true about your work and what’s getting in the way of the people you need to reach.
Design
Shape the right approach
We turn what we learn into the right plan for your goals, your capacity, and this moment. That might be a brand, a campaign, or a new website.
Deliver
Bring it to life
We put that plan into action, producing the work, managing the rollout, and tracking results so you can see what’s working.
What we do.
Every engagement begins with something important that needs to move: a perception, a decision, participation, or support. Here are a few of the stories we’re proud of.
Los Angeles World Airports (LAWA)
Building LAWA’s first employer brand
#87 → #18
national ranking for employer brand visibility among 1,497 airline, airport, and air transportation employers
1,394% lift in employer brand visibility, year over year
Employer brand and recruitment marketing · Brand identity
ICF Foundation
The Foundation’s first annual report
A 2025 Graphic Design USA Award winner that became the Foundation’s primary donor-facing asset.
Society for Marketing Professional Services (SMPS)
A conference website that grew into a partnership
After we branded and built the AMPLIFY A/E/C conference site, SMPS chose us to redesign its organizational website.
The credentials behind the work
WBENC
Certified Women’s Business Enterprise and Women-Owned Small Business
SCMSDC
Certified Minority Business Enterprise
State of California
Certified Small Business (SB) and Small Business for Public Works (SB-PW)
City of Los Angeles
Certified Small Business Enterprise (SBE) and Emerging Business Enterprise (EBE)
CPUC
Supplier Clearinghouse verified WBE and MBE
StoryBrand
Certified StoryBrand Guide
GDUSA
Three Graphic Design USA Awards, 2021 and 2025
C2A
Creative Communication Awards, Honorable Mention, 2025
NMSDC
CyberPro AI Accelerator designation for AI fluency, security, and ethics, 2026
Goldman Sachs
10,000 Small Businesses program graduate
WBEC-West
Platinum Supplier Program graduate, 2026
Since 2009
Founded in 2009 and based in Los Angeles
Sur-Ryl Marketing has helped refine our branding, supported our donor engagement and grant efforts, and provided multimedia marketing support that has strengthened how we connect with our families, audiences, and community.
Kyla Williams
Executive Director, San Fernando Valley Youth Chorus
The team brought a valuable blend of skills to our marketing. We especially valued their fantastic storytelling abilities and project management skills. They flexed beautifully through several global projects and collaborations with a positive approach and effective delivery.
Allyson Kelley
Head of Global Talent Attraction, Global medical technology company
Ready to take the next step?
Tell us what you’re working toward and where you need support. We’ll help you think through the next right move.