When Cultural Nuance Meets AI: The Role of AI and Human Insight in Culturally Relevant Marketing
You’ve developed a new product, and the launch campaign has taken off. The ad is witty, memorable, and resonates perfectly with your audience. Sales climb, feedback is glowing, and you’re ready to expand globally. In an effort to create culturally relevant marketing, you decide to use artificial intelligence (AI) to repurpose your ad campaign to…
Read MoreThe Unexpected Winner on Election Night: Calm’s Masterclass in Meaningful Marketing
The 2024 election season has been intense, to say the least. For months, ads, arguments, and analysis filled every corner of our screens and lives. By the time election night rolled around, many of us felt worn down. It’s clear our country has work to do to find common ground and rebuild a sense of…
Read MoreDiversity in Marketing: A Path to Inclusion and Growth
Marketing serves as a reflection of society’s values, interests, and aspirations. As our global community becomes increasingly interconnected, the marketing landscape must evolve to embrace the rich diversity that defines our world. Diversity in marketing is not a fleeting trend; it’s a profound shift towards inclusivity and growth. This article explores how embracing diversity can…
Read MoreEmpowering Communities: How Social Impact Marketing Makes a Difference
In today’s interconnected world, marketing has evolved beyond mere advertising. It’s about creating meaningful connections, driving positive change, and making a lasting impact. Social impact marketing is at the forefront of this evolution, and it’s transforming the way brands engage with their audiences. Let’s explore how this innovative approach is empowering communities and why it…
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