Take an All-In Approach to Branding
A successful brand strategy is grown from the core purpose of a company, is understood by employees in every department, and is consistent across all channels of communication. When it comes to creating a brand strategy that truly encompasses everything you do, looks are only one part of the equation. A visual presence that’s consistent…
Read MoreSur-Ryl Marketing is a Branding & Web Design Leader on Clutch!
We are very pleased to announce our recent inclusion in Clutch’s report on the top Design & Branding agencies across the United States! Clutch is a Washington, D.C. based research, ratings, and reviews firm for the B2B technology sector. They research and rank companies internationally, in a variety of sectors, such as PR firms and…
Read MorePlanning for Your 2017 Holiday Marketing, Part 2: B2B
If your company’s business model is B2B rather than B2C, you need to take a very specific approach to marketing. For the average consumer, a jingle or a funny video online could be all you need to make a sale. When it comes to securing business from other companies, however, careful planning and a more…
Read MorePlanning for Your 2017 Holiday Marketing, Part 1: B2C
Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to capitalize on the potential the…
Read MoreCustomer Experience: the Next Battlefield in Brand Management
For many companies, branding remains an elusive concept. They know they need a strong brand, but struggle to define precisely what that means. Some settle on the visible symbols of branding—a logo, a slogan, a color palette and style guide, for example. Others focus an inordinate amount of attention on the subjective elements of branding, like their…
Read MoreThe Center Awards Grant to Sur-Ryl Marketing, Pays It Forward to Other Small Businesses
Article Originally Published in the company newsroom of Lendistry: “At Sur-Ryl Marketing, we do marketing all day, every day.” Sequoia Houston, winner of The Center’s “Access to Capital” grant explains. “Because we work with so many different clients across a number of industries, we have insight into metrics that many small business owners don’t understand.”…
Read MoreDo You Use Facebook’s Conversion Tracking Pixel? Read This NOW!
Is your business using the Facebook conversion pixel to build your brand and find new customers? Facebook wants to help you position your business for optimal success, so they’ve combined their conversion tracking pixel with their custom audience pixel. What does that mean for your business? The conversion tracking pixel is going away completely in February.…
Read MoreMaximizing Your Digital Marketing Strategy for 2017
It is difficult to believe that we have entered the fourth quarter of 2016, with most of the year behind us. However, while you may be in your busiest selling season of the year, it is also the best time to plan your digital marketing strategy for 2017. In fact, you may even consider using…
Read MoreUsing Analytics to Measure Marketing ROI
As a marketer, one of the most frustrating parts of the job can be accurately measuring campaign marketing ROI. How can you show the powers that be proof of the campaign’s success or failure in a given time frame, particularly on hard-to-measure items such as direct mail? How do you even know which factors are…
Read MoreWhat Exactly is a CRM…and What Am I Supposed to Do with It?
One of the biggest frustrations with inbound marketing in any industry is that companies are missing out on highly qualified leads because they are unable to respond to the best leads quickly enough. Forbes notes that companies are wasting 71% of internet leads on average. For a small business, even improving a few percentage points can…
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