Is your business using the Facebook conversion pixel to build your brand and find new customers? Facebook wants to help you position your business for optimal success, so they’ve combined their conversion tracking pixel with their custom audience pixel. What does that mean for your business?
The conversion tracking pixel is going away completely in February. Although you’ll still be able to view reports from those campaigns, you’ll no longer be able to use the pixel itself. Consider transitioning to the new pixel now for a seamless transition later. Following this upgrade, you’ll be able to track conversions, optimize conversations, retarget audiences, create dynamic ads and more.
Keep the following dates in mind as you plan your marketing strategies through the end of 2016 and into 2017.
- On October 15, 2016, Facebook will no longer actively support the conversion tracking pixel. They will cease adding functionality or actively maintaining the conversion tracking pixel on this date, though it will remain available for existing campaigns and reporting analytics.
- On February 15, 2017, the conversion tracking pixel will be completely disabled. While results from campaigns that currently use the conversion tracking pixel will remain viewable, it will be removed from Facebook’s selection of advertising tools.
With this new conversion tracking pixel, your website conversions are easily tracked on desktop computers and mobile devices. You’ll also have the capability to remarket to potential clients who visit your website but don’t purchase. Additionally, it will get easier to reach and track new prospects with interests similar to people who already visit your website.
It’s vital for your business to understand what the new Facebook pixel is and how it works. Need additional help? Contact us today to learn more about using Facebook’s new pixel to increase awareness of your brand and generate greater revenue.