10 Social Media Strategy Tips for Small Businesses
We’ve discussed the importance of social media marketing and outlined a few of the reasons it’s a big part of the marketing puzzle. Now, let’s take a moment to consider things you can do to maximize your social media presence online and reach more of your current and prospective customers. As you know, social media offers…
Read MoreHow to Maximize Customer Engagement with Content
Sometimes you become so caught up in keywords and calls-to-action that you forget the main purpose of content marketing: to connect with your audience. Although keywords and CTAs are important, are those the points that stand out most to a reader? Will a customer talk about how good your CTA was? The answer to both questions…
Read MoreCrafting a Newsletter Your Clients and Prospects Will LOVE to Read
In our series of how one company scored big with a zero-budget marketing campaign, we’ve already explained how to get the ball rolling with word of mouth marketing. Now we will discuss how to create a newsletter that your clients and prospects will love to read. If you haven’t read the previous two posts in our…
Read MoreHow One Company Scored Big with A Zero-Budget Marketing Campaign
Picture it: you’re the Vice President of Marketing and you learn that not only was your brand’s logo prominently featured in a commercial, it was done so without your permission. What do you do? Nothing. Issue a Cease and Desist letter. Embrace the opportunity. That’s exactly what happened to John Lamb when an employee brought…
Read MoreIs Your Website Responsive?
If your website isn’t responsive, you’re losing money. Here’s why: Way back in the stone-knives-and-bearskins days of the Internet (say, 1999), there were relatively few variables involved in how customers saw web pages. Virtually everyone was loading pages on desktops or laptops, with only a handful of available display resolutions. Internet Explorer and Netscape were pretty much the only…
Read MoreThe Importance of Social Media Marketing
Social media can be a very powerful tool for business growth, if used correctly. The challenge is that many modern businesses don’t have the time or talent to dedicate to building an effective social media marketing strategy—it often becomes a mere afterthought or worse, a burden. Does this sound familiar? There are many advantages to implementing an effective…
Read MoreLast Minute Ideas For Holiday Marketing
The holidays are upon us and every business wants to get their fair share of the holiday and end of year revenue. To do this, planning ahead for your holiday promotion is essential – but, if you’re just getting started, there are still a few things you can do to make the most of the remaining…
Read More4 Helpful Tools to Streamline Your Inbound Marketing Process
The jig is up. Gone are the days when you could get away with having subpar content on your website. Search engines are punishing websites that have limp content, and audiences are likewise shunning sites for the same problem. The fact is that you need great original content on your site (and across the web) to…
Read MoreDon’t Fall into the Data Trap
To get the best results with your marketing strategy you need “good” data. This means making sure that your information is current, valid and matches your organizational needs. Let’s start from the beginning. Data can (and should) be collected on a myriad of topics, including: Your market situation – where is your industry right now? Threats…
Read MoreLet Sur-Ryl Marketing PowerList Your Business for Local SEO
Have you ever tried searching for a business in your area, but have been given vague search results, or even outdated information for businesses that have moved or are no longer in business? It’s a pain, isn’t it? One of the things that most business owners don’t think about (because there’s just so much to…
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