Introducing SM Reviews
We are thrilled to announce our new online reputation management service, SM Reviews. With this tool, businesses can quickly and easily obtain, manage and respond to online customer reviews from top review websites, all from a single dashboard. Watch the video below to learn more. Excited? We sure are – and to celebrate, we’re offering almost…
Read MoreWhy Your First Email Should Be a “Thank You” Email
Just as first impressions are important when you meet someone new, your initial impression in email marketing also matters. With inbound marketing, your goal is to create value for a customer, which will, in turn, nurture the relationship and encourage them to call you first when they’re ready to make a purchase. There will be plenty of time…
Read MoreTop 5 Benefits of Email Marketing
Even with pay-per-click (PPC), social media and search engine optimization (SEO), email remains one of the most effective platforms on which to promote a product or service. Still not convinced that it’s worth your time and energy? Here are a few email marketing benefits to consider. Greater Return on Investment ROI is the chief reason many business…
Read MoreSix Tips for a Successful Video Marketing Strategy
Video marketing can be a powerful tool, especially for small businesses. If your business is considering the use of video as part of your current marketing strategy, there are six steps to a successful video marketing strategy for small business owners that can help breathe life into your vision. Determine the goal(s) of the video. Define…
Read MoreThe Value of Using Images in Social Media Marketing
As mentioned in our previous post, social media marketing has become one of the most effective ways to promote your business online. Since people spend a lot of time on social media nowadays, you can interact with your prospects and customers in real time on sites such as Facebook, Twitter and Pinterest. Evolution of Social…
Read MoreSix Social Media Marketing Tips To Amplify Your Brand
As it stands, not everyone has heard of your brand or knows how your brand can impact their business or life. Why not? How are you going change this? There are several ways to get the brand recognition you desire, but you must plan, be deliberate and execute. Companies across the world are turning to social…
Read MoreHow To Handle Social Media Marketing Like A Pro
When we have consultations with small business owners, we often get one of two responses: either they have no clue what types of things they should post for social media marketing, or they simply don’t have the time to be consistent in their online marketing activities. Since social media is such a huge part of small business…
Read MoreGetting Started with Omni-Channel Marketing
It’s no secret that today’s consumers are largely using the internet as a starting point in their buyer’s journey. This offers a great opportunity for marketers to strategically get their brands in front of prospective customers. However, between optimizing your Facebook page and streamlining your inbound marketing process, it might feel a bit like you’re trying to be…
Read MoreChoosing the Best Social Media Platform for Your Business
Social media has truly leveled the playing field for small businesses, allowing them to compete effectively with their larger counterparts. Still, understanding which social media platform will work best for your business can seem like a daunting task. One of the biggest blunders we see small businesses make is thinking they need to have a…
Read More10 Social Media Strategy Tips for Small Businesses
We’ve discussed the importance of social media marketing and outlined a few of the reasons it’s a big part of the marketing puzzle. Now, let’s take a moment to consider things you can do to maximize your social media presence online and reach more of your current and prospective customers. As you know, social media offers…
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