Sur-Ryl Marketing Named One of Top 10 Digital Marketing Agencies in Los Angeles
We are thrilled to announce that Clutch, a DC-based B2B research firm, has recognized Sur-Ryl Marketing as one of the top 10 digital marketing agencies in Los Angeles. While any commendation honoring our commitment to excellence is exciting, this recognition is particularly humbling in that Clutch’s rankings are based chiefly on client experience. Feel free…
Read MoreHow to Maximize Customer Engagement with Content
Sometimes you become so caught up in keywords and calls-to-action that you forget the main purpose of content marketing: to connect with your audience. Although keywords and CTAs are important, are those the points that stand out most to a reader? Will a customer talk about how good your CTA was? The answer to both questions…
Read MoreCrafting a Newsletter Your Clients and Prospects Will LOVE to Read
In our series of how one company scored big with a zero-budget marketing campaign, we’ve already explained how to get the ball rolling with word of mouth marketing. Now we will discuss how to create a newsletter that your clients and prospects will love to read. If you haven’t read the previous two posts in our…
Read MoreWord of Mouth Marketing is as Relevant as Ever
Last week, we discussed how one brand, Elo, won big by taking advantage of an unusual opportunity when one of their monitors was prominently featured in a Dorito’s “Crash the Super Bowl” ad that wound up being a contest finalist and actually appeared during the Super Bowl. Kudos again to their team for jumping into…
Read MoreHow One Company Scored Big with A Zero-Budget Marketing Campaign
Picture it: you’re the Vice President of Marketing and you learn that not only was your brand’s logo prominently featured in a commercial, it was done so without your permission. What do you do? Nothing. Issue a Cease and Desist letter. Embrace the opportunity. That’s exactly what happened to John Lamb when an employee brought…
Read MoreIf You’re Not Focused on Local SEO, You’re Missing Out on Sales
With the increasing popularity of events that encourage consumers to #shopsmall, such as Small Business Saturday and National Small Business Week, it’s become commonplace for buyers to hear about the benefits of “buying local.” Many businesses rely solely on local residents to keep them afloat. After all, a plumber in Los Angeles isn’t going to head out…
Read More3 Reasons to Add Promotional Products to Your 2016 Marketing Mix
Let’s talk about promotional products. Be honest. Did you steal that pen? Okay, so “steal” might be an overstatement. Maybe you were at the bank and walked away without noticing. Maybe a coworker let you borrow a logo pen and you just never gave it back. The point is, you still have the pen and…
Read MoreIs Your Website Responsive?
If your website isn’t responsive, you’re losing money. Here’s why: Way back in the stone-knives-and-bearskins days of the Internet (say, 1999), there were relatively few variables involved in how customers saw web pages. Virtually everyone was loading pages on desktops or laptops, with only a handful of available display resolutions. Internet Explorer and Netscape were pretty much the only…
Read MoreSetting Your New Year Marketing Resolutions
A new year, a new you…and a new business…and a new plan. New Year’s resolutions are meant to be created to help revive what is lacking, to create a plan, and to achieve that plan. While more than 40% people create New Year’s resolutions (with the solid intent of actually committing to them and fulfilling…
Read MoreThe Importance of Social Media Marketing
Social media can be a very powerful tool for business growth, if used correctly. The challenge is that many modern businesses don’t have the time or talent to dedicate to building an effective social media marketing strategy—it often becomes a mere afterthought or worse, a burden. Does this sound familiar? There are many advantages to implementing an effective…
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