Year-End Marketing Tips to Set You Up for 2016 Success
Last year, Apple reported a record-breaking $42.12 billion in sales in Q4. Tim Cook congratulated the team and noted, “[w]e can all be proud of the quarter we just reported”. The takeaway? Winners don’t slow down at the end of the race. Ending the year with a bang sends a powerful message to your staff…
Read MoreLast Minute Ideas For Holiday Marketing
The holidays are upon us and every business wants to get their fair share of the holiday and end of year revenue. To do this, planning ahead for your holiday promotion is essential – but, if you’re just getting started, there are still a few things you can do to make the most of the remaining…
Read More4 Helpful Tools to Streamline Your Inbound Marketing Process
The jig is up. Gone are the days when you could get away with having subpar content on your website. Search engines are punishing websites that have limp content, and audiences are likewise shunning sites for the same problem. The fact is that you need great original content on your site (and across the web) to…
Read MoreShould I Hire Someone to Do My Marketing?
They say it takes 10,000 hours or 6-10 years, depending on how often you do it, to truly become great at something. Honestly, if you’re willing to put the time and effort into learning about marketing, you can probably get away with doing it yourself for a while. As a business owner, however, you’re busy with employees,…
Read MoreDon’t Fall into the Data Trap
To get the best results with your marketing strategy you need “good” data. This means making sure that your information is current, valid and matches your organizational needs. Let’s start from the beginning. Data can (and should) be collected on a myriad of topics, including: Your market situation – where is your industry right now? Threats…
Read MoreLet Sur-Ryl Marketing PowerList Your Business for Local SEO
Have you ever tried searching for a business in your area, but have been given vague search results, or even outdated information for businesses that have moved or are no longer in business? It’s a pain, isn’t it? One of the things that most business owners don’t think about (because there’s just so much to…
Read MoreOptimizing Your Facebook Page (And Why It Matters)
As we all know, social media is booming with experienced business people, networking opportunities, and the ability to reach customers all over the world. Now, more than ever, small and mid-sized businesses have the ability to compete toe-to-toe with their larger competitors. Expanding your business, building a strong brand identity, and the ability to target…
Read MoreFor a Limited Time: Get a Free Digital Marketing Audit
Now that Q2 is underway, we figured you’d be in the process of reviewing how your company’s Q1 performance aligns with your overall business goals. We want to help! For a limited time, Sur-Ryl Marketing will be providing complimentary digital marketing audits. You’ll receive: An analysis of your online marketing performance Insight into your marketing…
Read MoreHow Groupon Won the Internet
Imagine having one of your posts shared over 44,000 times without spending a penny! That’s exactly what happened last week when Groupon promoted a new offering, the Banana Bunker. While it may not take a rocket scientist to figure out what this thing does, we admit its intended use can definitely be a cause of…
Read MoreThere’s A Meeting in the Business Section
Despite your level of expertise on a topic, the beauty of knowledge is that there is always more to be acquired. A great leader is an avid reader. Reading, however, often goes beyond the words in the books. This weekend I spent some time in the business section at Barnes and Nobles. While there, I…
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