In our last blog post, How NOT to Handle a Social Media Crisis, we discussed what not to do on social media. Now, let’s talk about ways you can use it successfully.
In today’s market, effective advertising is a must. Currently, one of the best ways to do this is with social media marketing – after all, many people (especially young people) have social media presences. Social media is able to provide an enormous potential client base: 78% of the U.S. population has a social media profile, and there are over 2.2 billion social media users worldwide. Therefore, it offers an important, broad advertising platform where many different markets can flourish.
Done correctly, social media marketing can be used to achieve business success. Here’s why:
- Advertising is inexpensive. A business can advertise their products or brand on social media for as low as a few dollars a day. For example, Facebook advertising costs could be as low as $0.24 per click.
- Targeting helps you reach the right audience. Rather than do all the research and outreach needed for a traditional marketing campaign, social media can do that work for you. They already have algorithms to target people based on a number of criteria that may be relevant to your core audience.
- Easily and effectively expand your reach. At its core, social media is about sharing – which, when you think about it, is really just “word of mouth” advertising. On steroids. Posting useful and relevant content that engages your audience will be seen not only by your followers but their networks as well when they like, comment on or share your posts.
- Successfully compete with established brands. Whether you’re a small business with a single storefront or a freelancer moonlighting out of your home office, social media gives you the ability to make your company feel much larger than it might actually be. Sharing useful content, engaging in a positive and respectful manner with your customers and being responsive to their needs levels the playing field and helps you directly compete with other, more well-established brands.
Need help developing a social media strategy for your company? We’ve got you covered. Contact us today.