4 Helpful Tools to Streamline Your Inbound Marketing Process
The jig is up. Gone are the days when you could get away with having subpar content on your website. Search engines are punishing websites that have limp content, and audiences are likewise shunning sites for the same problem. The fact is that you need great original content on your site (and across the web) to…
Read MoreShould I Hire Someone to Do My Marketing?
They say it takes 10,000 hours or 6-10 years, depending on how often you do it, to truly become great at something. Honestly, if you’re willing to put the time and effort into learning about marketing, you can probably get away with doing it yourself for a while. As a business owner, however, you’re busy with employees,…
Read MoreDon’t Fall into the Data Trap
To get the best results with your marketing strategy you need “good” data. This means making sure that your information is current, valid and matches your organizational needs. Let’s start from the beginning. Data can (and should) be collected on a myriad of topics, including: Your market situation – where is your industry right now? Threats…
Read MoreLet Sur-Ryl Marketing PowerList Your Business for Local SEO
Have you ever tried searching for a business in your area, but have been given vague search results, or even outdated information for businesses that have moved or are no longer in business? It’s a pain, isn’t it? One of the things that most business owners don’t think about (because there’s just so much to…
Read MoreOptimizing Your Facebook Page (And Why It Matters)
As we all know, social media is booming with experienced business people, networking opportunities, and the ability to reach customers all over the world. Now, more than ever, small and mid-sized businesses have the ability to compete toe-to-toe with their larger competitors. Expanding your business, building a strong brand identity, and the ability to target…
Read MoreFor a Limited Time: Get a Free Digital Marketing Audit
Now that Q2 is underway, we figured you’d be in the process of reviewing how your company’s Q1 performance aligns with your overall business goals. We want to help! For a limited time, Sur-Ryl Marketing will be providing complimentary digital marketing audits. You’ll receive: An analysis of your online marketing performance Insight into your marketing…
Read MoreHow Groupon Won the Internet
Imagine having one of your posts shared over 44,000 times without spending a penny! That’s exactly what happened last week when Groupon promoted a new offering, the Banana Bunker. While it may not take a rocket scientist to figure out what this thing does, we admit its intended use can definitely be a cause of…
Read MoreThere’s A Meeting in the Business Section
Despite your level of expertise on a topic, the beauty of knowledge is that there is always more to be acquired. A great leader is an avid reader. Reading, however, often goes beyond the words in the books. This weekend I spent some time in the business section at Barnes and Nobles. While there, I…
Read MoreIdeas on the Go: Bookmarking Your Business Card
Yesterday, after meeting with a colleague, I spent some time perusing the business section of Barnes & Noble. I’ve always believed that a great leader is an avid reader. While looking in one of the books I found a special surprise. Some enterprising individual had left their business card in the middle of the book.…
Read MoreHow To Effectively Manage Your Internal Customer Using The 4 P’s
Many business owners understand the importance of effectively managing their customers; however, most define “customers” as those that purchase their products and/or services. While this is an accurate definition, it is important to look beyond external customers and remember a target audience that is often overlooked; the internal customers, or employees. Quite possibly the greatest…
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