When Cultural Nuance Meets AI: The Role of AI and Human Insight in Culturally Relevant Marketing
You’ve developed a new product, and the launch campaign has taken off. The ad is witty, memorable, and resonates perfectly with your audience. Sales climb, feedback is glowing, and you’re ready to expand globally. In an effort to create culturally relevant marketing, you decide to use artificial intelligence (AI) to repurpose your ad campaign to…
Read MoreDiversity in Marketing: A Path to Inclusion and Growth
Marketing serves as a reflection of society’s values, interests, and aspirations. As our global community becomes increasingly interconnected, the marketing landscape must evolve to embrace the rich diversity that defines our world. Diversity in marketing is not a fleeting trend; it’s a profound shift towards inclusivity and growth. This article explores how embracing diversity can…
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