Why Your First Email Should Be a “Thank You” Email
Just as first impressions are important when you meet someone new, your initial impression in email marketing also matters. With inbound marketing, your goal is to create value for a customer, which will, in turn, nurture the relationship and encourage them to call you first when they’re ready to make a purchase. There will be plenty of time…
Read MoreTop 5 Benefits of Email Marketing
Even with pay-per-click (PPC), social media and search engine optimization (SEO), email remains one of the most effective platforms on which to promote a product or service. Still not convinced that it’s worth your time and energy? Here are a few email marketing benefits to consider. Greater Return on Investment ROI is the chief reason many business…
Read MoreSix Tips for a Successful Video Marketing Strategy
Video marketing can be a powerful tool, especially for small businesses. If your business is considering the use of video as part of your current marketing strategy, there are six steps to a successful video marketing strategy for small business owners that can help breathe life into your vision. Determine the goal(s) of the video. Define…
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