Sur-Ryl Marketing turns 17 today, and this anniversary arrives in a year that has brought a lot of growth.
Earlier this year, we launched new branding for our agency. This month, our new website brought that identity to life in a fuller way, giving us more room to share the work and the thinking behind it. Yesterday, Founder and CEO Sequoia Houston took that same perspective to the stage at Capital Is Culture LIVE during the 2026 NMSDC Annual Conference & Exchange.
Each moment has given us a different way to express what Sur-Ryl Marketing is here to do: help people understand why an organization’s work matters to them.
Giving our own story room to grow
We spend much of our time helping clients explain their work. This year, we’ve given our own story more attention.
The new branding reflects the story-led approach we bring to projects. Our website gives visitors a chance to see that approach in practice, through work with organizations including Los Angeles World Airports, the City of Stafford, and the ICF Foundation.
It also introduces The SOUL Method™, our framework for helping organizations find and tell their story with greater clarity. Sharing the framework alongside the work helps explain how we get from understanding an organization to creating marketing its audience can respond to.
For us, the new site is a chance to make it easier for someone to understand what working with our team could look like.
Carrying the work forward
Sequoia’s conversation at Capital Is Culture LIVE brought that thinking to fellow entrepreneurs preparing for growth. Her session explored how putting the audience at the center of a message helps people recognize the value of what a business offers.
Sharing that idea one day before our anniversary felt fitting. The ways we reach people have changed considerably since 2009, but helping them see why the work matters remains central to what we do.
As we begin our eighteenth year, we’re grateful to everyone who has helped us get here. To our clients, thank you for trusting us with your stories. To our team and partners, thank you for the thought and care you bring to the work.
We’re proud of what we’ve built together and excited to see where this next chapter takes us.
Explore the new surrylmarketing.com and get to know Sur-Ryl Marketing today.
