We helped LAWA’s airport police show candidates who they really are, and more people raised their hands.
LAWA Airport Police (LAXPD)
#1Los Angeles employer for Police Officer job clicks, ahead of LAPD
The challenge
LAWA needed to grow its airport police force ahead of a wave of international events. It was recruiting from the same pool as LAPD and other large agencies with bigger budgets and more name recognition.
Our approach
We folded police recruitment into the Elevate brand. Then we pointed employer brand ads and sponsored jobs at people with police and security experience in Los Angeles and nearby markets.
In the creative, we featured real LAXPD officers, including the women on the force, so more candidates could picture themselves in the role.
Results
#1Los Angeles employer for Police Officer job clicks, ahead of LAPD
43.27%share of Police Officer job clicks in Los Angeles by August 2025, up from 11.27%
6,318applications started for critical roles, March to June 2025
