A clearer brand and a thoughtful GivingTuesday campaign helped the foundation grow.
A national association’s research foundation
50%year-over-year increase in annual giving
The challenge
The foundation was renaming itself to put its research front and center. Its leaders and creative team needed to get on the same page about the direction.
Our approach
We served as the bridge between the foundation’s leadership and the creative team, helping everyone land on a brand they believed in. Then we audited every digital channel, rolled the new brand out across them, and planned the announcement.
We also planned the GivingTuesday campaign and set up the marketing automation, dashboards, and tracking the fundraising programs ran on.
Results
50%increase in annual giving
40%lift in giving society engagement
37%more applicants for the foundation’s grants program
