People know airports as places that help them get somewhere. They may not think about the careers that make those journeys possible.
That was part of the opportunity behind Elevate, the employer brand Sur-Ryl Marketing developed with Los Angeles World Airports (LAWA). The work has received an Honorable Mention in the 2025 Creative Communication Award (C2A), an international competition recognizing communication design.
Bringing the people behind the airports into view
LAWA employees keep LAX and Van Nuys Airport running, often through work travelers never see. Elevate helps candidates discover those careers and recognizes the employees already doing the work.
The idea creates room for different perspectives. “Elevate Your Career” speaks to someone considering an opportunity. “Elevate Your Impact” recognizes the contribution of current employees. “Elevate Your Future” invites early-career talent to imagine what could come next.
Each message speaks to a different audience while keeping the larger employer brand recognizable.
We’re pleased to see Elevate recognized for bringing those career possibilities into view.
We’re proud to support LAWA’s employer brand work and grateful to the LAWA team for the partnership that made Elevate possible.
