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Launching the Diversity Be Like podcast

Our multicultural stock media company launched a podcast into a crowded market and found a loyal audience.

Mocha Stock (our own brand)

A listener viewing a new Diversity Be Like episode post on Instagram
66K+downloads across 32 episodes

The challenge

Mocha Stock launched a podcast into a crowded market and wanted it to stand out for the right reasons: honest conversations with leaders about diversity, equity, and inclusion.

Our approach

We designed the brand and built the social media and PR plan behind the launch. Guests have ranged from elected officials to entrepreneurs and chief HR officers.

Results

66K+all-time downloads
Top 10diversity podcasts, Feedspot
Top 3Black Education Podcast, Black Podcast Awards
2021 American Graphic Design Award, Graphic Design USA

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