When an organization does complex work, explaining it can become complicated, too.
There’s so much to share that the audience can get lost before reaching the part that matters to them. A clearer story gives people a way in.
That belief has long shaped our work at Sur-Ryl Marketing. Founder and CEO Sequoia Houston has now taken that commitment further by becoming a StoryBrand Certified Guide.
Created by Donald Miller, StoryBrand is a messaging framework that places the customer at the center of the story. The organization serves as a guide, helping that person overcome a challenge and move toward a better outcome.
For our clients, that shift can change how they approach a website or campaign. A fundraising appeal becomes more focused on the impact a donor can help create. Recruitment content helps candidates imagine their own future. The organization’s expertise remains important, but it’s explained through the needs of the person it hopes to reach.
As a Certified Guide, Sequoia can also lead StoryBrand workshops to help teams explain their work more clearly.
We’re excited to bring that perspective into more conversations with organizations doing meaningful work.
If your audience is having trouble seeing the value of what you offer, let’s talk about how a clearer story could help.
