Redesigning SMPS’s website, integrations and all
A full redesign of a national association’s website, with every page carried over and its member, store, and career systems connected.
Society for Marketing Professional Services (SMPS)
The challenge
SMPS’s website was last redesigned in 2018, and its look, structure, and functionality had fallen behind. It held about 144 pages and 428 posts, plus years of documents, images, and video. SMPS also wanted the site to serve the wider A/E/C industry as a resource. It had to work smoothly with the systems members already used.
Our approach
SMPS selected us through an RFP to redesign smps.org. We led the creative direction, site structure, and build. We also worked with each vendor to connect the new site to MemberMax for member sign-in, Shopify for the online store, and YM Careers for the career center.
We moved the existing pages, posts, and documents into the new structure. Then we created a style guide so SMPS’s team could keep the site consistent after launch.
Results
The new smps.org launched in June 2023. Everything moved over without loss, and the membership, store, and career center connections were in place at launch. We also designed the full-page ad SMPS used to announce the relaunch.
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