Promoting a university capstone program
Social channels that showed companies what a UT Dallas student team could do for them.
UTDesign at The University of Texas at Dallas
The challenge
UTDesign pairs senior engineering and computer science students at UT Dallas with companies that sponsor real projects. The program wanted to reach more companies that could bring it a project.
Our approach
We launched UTDesign’s Facebook, LinkedIn, and Twitter channels and managed a monthly content calendar for prospective sponsors.
The content showed corporations how a student team could take a previously shelved project off the back burner. It also covered what sponsors gain from the partnership and when to apply for early sponsorship.
Results
When the university later brought its social channels in-house, the team told us they were still using our recommendations.
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