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Branding and building the AMPLIFY A/E/C conference

A conference brand and website that led SMPS to trust us with its entire site.

SMPS: AMPLIFY A/E/C

The AMPLIFY A/E/C conference brand across the website and social posts

The challenge

SMPS serves marketing and business development professionals in architecture, engineering, and construction. Its AMPLIFY A/E/C conference needed a brand and a website that would get members excited to attend.

Our approach

We created the look and feel for the 2022 conference in Atlanta, then designed and built the AMPLIFY A/E/C website in under a month. We also created the ads, email templates, postcards, and social graphics that promoted it. For 2023, we refreshed the conference brand for Austin.

Results

AMPLIFY grew into a lasting partnership. SMPS asked us to design its 50th anniversary logo and style guide. Then it selected us through an RFP to redesign smps.org, which launched in 2023.

“I cannot stress how hyped people are about the new site!”

Nandi Rice, Chief Growth and Marketing Officer, SMPS
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