A newsletter for gynecologic oncologists
We gave a busy physician society a newsletter that’s easy to contribute to and easy to read.
Society of Gynecologic Oncology (SGO)
The challenge
SGO’s members are gynecologic oncologists and other clinicians with very little spare time. The society needed a regular newsletter that pulled news, meetings, and education from across the organization into one place members would actually read.
Our approach
We built and managed SGO Issues, the society’s biweekly member newsletter. We set the editorial direction and created a simple production rhythm for staff. It started with a shared call for content with a clear deadline, then a test email for review, then the final send.
That rhythm made it easier for teams across SGO to contribute on time. It also kept every issue focused on what members needed to know.
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