The top social campaign in the company’s history
Employees told their own stories, and experienced professionals came looking.
A leading biotechnology company
The challenge
This company had set a clear goal to grow the representation of Black, Hispanic, and Latino leaders in its senior ranks. To get there, experienced professionals needed to see the people and the work waiting for them.
Our approach
We shaped the content strategy and wrote paid and organic social for the campaign, featuring employees from across the company in their own words.
We also built a paid media plan of nearly $200K across LinkedIn, Meta, email, audio streaming, and Google. We phased it by month, optimized it as results came in, and guided it through media team and client approvals.
Results
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