Search Engine Optimization (SEO) is the process of using keywords and phrases to draw organic traffic to your site. The very first place that most people turn when looking for a new product or service is to a search engine -- Google, Bing, etc. They enter relevant phrases to pare down the results. You need to rank for those words and phrases so that your site appears on the first page of the search results.
This may sound simple, but there are many components to consider. For one thing, Google’s algorithm changes periodically, and SEO is always evolving. Some tactics that were used years ago are no longer relevant or, even worse, are actually detrimental to your efforts. You cannot let your SEO grow stagnant. It has to evolve with the market, with the tools being used and with your potential customers. You can not use a set-it-up-and-forget-it approach. SEO takes constant work to maintain a high ranking.
At Sur-Ryl Marketing, we have more than a decade of experience. We can take on all aspects of SEO on your behalf, including:
- On-site SEO
- Off-site SEO
- Web traffic tracking
- Eliminating negative elements
- Updating listings
- Linking between pages or sites
- Providing fresh, consistent content
- Doing keyword research
- Analyzing traffic metrics
For example, one of the key numbers to look at is your bounce rate. This refers to how many people do not stay on your site after they click it, but simply return to the search results and choose another option. This can indicate that you are ranking well but perhaps the ranking is for the wrong page or perhaps the page itself isn’t relevant enough, in terms of full content, to actually give visitors what they’re looking for.
A successful SEO campaign is about far more than keywords. You must analyze numbers like this and constantly refine your approach to get results. We can do that and we can also help to integrate your SEO with all other areas of online marketing. Call us now to work with an experienced, professional, boutique advertising firm that can achieve the results you want.