Category Archives : Social Media

Planning your 2017 Editorial Calendar and Beyond

On January 10, 2017, Posted by , In Digital Marketing,Social Media, With No Comments

In today’s business world, marketing yourself often comes down to one word – content. Whether it’s your print advertising, your blog, your social media accounts, or the flyers you distribute with your products, content is king. Content can also be overwhelming. Not only can trying to create and manage fresh…

3 Tips for Gaining Email Marketing Sign-Ups on Your Social Media Pages

As you might already know, both email marketing and social media marketing can be highly beneficial for promoting your business. However, what you might not realize is that the two can go hand-in-hand. You don’t just have to encourage your viewers to sign up for your email newsletter when they…

Do You Use Facebook’s Conversion Tracking Pixel? Read This NOW!

Is your business using the Facebook conversion pixel to build your brand and find new customers? Facebook wants to help you position your business for optimal success, so they’ve combined their conversion tracking pixel with their custom audience pixel. What does that mean for your business? The conversion tracking pixel is…

Using Social Media Marketing to Achieve Success

On August 16, 2016, Posted by , In Small Business Marketing,Social Media, With No Comments

In our last blog post, How NOT to Handle a Social Media Crisis, we discussed what not to do on social media. Now, let’s talk about ways you can use it successfully. In today’s market, effective advertising is a must. Currently, one of the best ways to do this is…

How NOT to Handle a Social Media Crisis

On August 9, 2016, Posted by , In Small Business Marketing,Social Media, With 2 Comments

Social media — and managing public relations — doesn’t always come easy for small business owners. Maybe you’ve even agonized over how to best respond to a critical customer or handle a negative review. Using kindness and common sense can go a long way in managing a social media crisis….

The Value of Using Images in Social Media Marketing

As mentioned in our previous post, social media marketing has become one of the most effective ways to promote your business online. Since people spend a lot of time on social media nowadays, you can interact with your prospects and customers in real time on sites such as Facebook, Twitter…

Six Social Media Marketing Tips To Amplify Your Brand

On June 21, 2016, Posted by , In Small Business Marketing,Social Media, With 1 Comment

As it stands, not everyone has heard of your brand or knows how your brand can impact their business or life. Why not? How are you going change this? There are several ways to get the brand recognition you desire, but you must plan, be deliberate and execute. Companies across the…

How To Handle Social Media Marketing Like A Pro

When we have consultations with small business owners, we often get one of two responses: either they have no clue what types of things they should post for social media marketing, or they simply don’t have the time to be consistent in their online marketing activities. Since social media is such a…

Choosing the Best Social Media Platform for Your Business

Social media has truly leveled the playing field for small businesses, allowing them to compete effectively with their larger counterparts. Still, understanding which social media platform will work best for your business can seem like a daunting task. One of the biggest blunders we see small businesses make is thinking…

10 Social Media Strategy Tips for Small Businesses

On April 26, 2016, Posted by , In Digital Marketing,Social Media, With 2 Comments

We’ve discussed the importance of social media marketing and outlined a few of the reasons it’s a big part of the marketing puzzle. Now, let’s take a moment to consider things you can do to maximize your social media presence online and reach more of your current and prospective customers. As…