Category Archives : Marketing Strategy

Planning for Your 2017 Holiday Marketing, Part 1: B2C

Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to…

Customer Experience: the Next Battlefield in Brand Management

For many companies, branding remains an elusive concept. They know they need a strong brand, but struggle to define precisely what that means. Some settle on the visible symbols of branding—a logo, a slogan, a color palette and style guide, for example. Others focus an inordinate amount of attention on the subjective…

3 Tips for Gaining Email Marketing Sign-Ups on Your Social Media Pages

As you might already know, both email marketing and social media marketing can be highly beneficial for promoting your business. However, what you might not realize is that the two can go hand-in-hand. You don’t just have to encourage your viewers to sign up for your email newsletter when they…

Using Analytics to Measure Marketing ROI

As a marketer, one of the most frustrating parts of the job can be accurately measuring campaign marketing ROI. How can you show the powers that be proof of the campaign’s success or failure in a given time frame, particularly on hard-to-measure items such as direct mail? How do you…

Six Tips for a Successful Video Marketing Strategy

Video marketing can be a powerful tool, especially for small businesses. If your business is considering the use of video as part of your current marketing strategy, there are six steps to a successful video marketing strategy for small business owners that can help breathe life into your vision. Determine the…

Getting Started with Omni-Channel Marketing

It’s no secret that today’s consumers are largely using the internet as a starting point in their buyer’s journey. This offers a great opportunity for marketers to strategically get their brands in front of prospective customers. However, between optimizing your Facebook page and streamlining your inbound marketing process, it might feel a bit…