Category Archives : Email Marketing

Planning for Your 2017 Holiday Marketing, Part 2: B2B

On October 12, 2017, Posted by , In Email Marketing,Small Business Marketing, With No Comments

If your company’s business model is B2B rather than B2C, you need to take a very specific approach to marketing. For the average consumer, a jingle or a funny video online could be all you need to make a sale. When it comes to securing business from other companies, however,…

3 Tips for Gaining Email Marketing Sign-Ups on Your Social Media Pages

As you might already know, both email marketing and social media marketing can be highly beneficial for promoting your business. However, what you might not realize is that the two can go hand-in-hand. You don’t just have to encourage your viewers to sign up for your email newsletter when they…

Is Email Marketing Dead?

On October 18, 2016, Posted by , In Email Marketing, With No Comments

Online marketing has changed significantly over the past few years and has led to several new successful marketing methods being created. While all of these new methods are being explored, it has led some to believe that others won’t be relevant in the next few years. However, this couldn’t be…

Why Your First Email Should Be a “Thank You” Email

On July 19, 2016, Posted by , In Email Marketing, With No Comments

Just as first impressions are important when you meet someone new, your initial impression in email marketing also matters. With inbound marketing, your goal is to create value for a customer, which will, in turn, nurture the relationship and encourage them to call you first when they’re ready to make a purchase. There…

Top 5 Benefits of Email Marketing

Even with pay-per-click (PPC), social media and search engine optimization (SEO), email remains one of the most effective platforms on which to promote a product or service. Still not convinced that it’s worth your time and energy? Here are a few email marketing benefits to consider. Greater Return on Investment ROI is…