Small Business Marketing

In our last blog post, How NOT to Handle a Social Media Crisis, we discussed what not to do on social media. Now, let’s talk about ways you can use it successfully. In today’s market, effective advertising is a must. Currently, one of the best ways to do this is with social media marketing – after…

Social media — and managing public relations — doesn’t always come easy for small business owners. Maybe you’ve even agonized over how to best respond to a critical customer or handle a negative review. Using kindness and common sense can go a long way in managing a social media crisis. Unfortunately, not everyone understands that…

As mentioned in our previous post, social media marketing has become one of the most effective ways to promote your business online. Since people spend a lot of time on social media nowadays, you can interact with your prospects and customers in real time on sites such as Facebook, Twitter and Pinterest. Evolution of Social…

As it stands, not everyone has heard of your brand or knows how your brand can impact their business or life. Why not? How are you going change this? There are several ways to get the brand recognition you desire, but you must plan, be deliberate and execute. Companies across the world are turning to social…

When we have consultations with small business owners, we often get one of two responses: either they have no clue what types of things they should post for social media marketing, or they simply don’t have the time to be consistent in their online marketing activities. Since social media is such a huge part of small business…

Social media has truly leveled the playing field for small businesses, allowing them to compete effectively with their larger counterparts. Still, understanding which social media platform will work best for your business can seem like a daunting task. One of the biggest blunders we see small businesses make is thinking they need to have a…