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Ideas on the Go: Bookmarking Your Business Card

On March 4, 2015, Posted by , In Small Business Marketing, With No Comments

Yesterday, after meeting with a colleague, I spent some time perusing the business section of Barnes & Noble. I’ve always believed that a great leader is an avid reader. While looking in one of the books I found a special surprise. Some enterprising individual had left their business card in…

How To Effectively Manage Your Internal Customer Using The 4 P’s

On February 26, 2015, Posted by , In Small Business Marketing, With No Comments

Many business owners understand the importance of effectively managing their customers; however, most define “customers” as those that purchase their products and/or services. While this is an accurate definition, it is important to look beyond external customers and remember a target audience that is often overlooked; the internal customers, or…