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How to Maximize Customer Engagement with Content

Sometimes you become so caught up in keywords and calls-to-action that you forget the main purpose of content marketing: to connect with your audience. Although keywords and CTAs are important, are those the points that stand out most to a reader? Will a customer talk about how good your CTA was?…

Crafting a Newsletter Your Clients and Prospects Will LOVE to Read

In our series of how one company scored big with a zero-budget marketing campaign, we’ve already explained how to get the ball rolling with word of mouth marketing. Now we will discuss how to create a newsletter that your clients and prospects will love to read. If you haven’t read the…

Word of Mouth Marketing is as Relevant as Ever

On February 26, 2016, Posted by , In Small Business Marketing, With 2 Comments

Last week, we discussed how one brand, Elo, won big by taking advantage of an unusual opportunity when one of their monitors was prominently featured in a Dorito’s “Crash the Super Bowl” ad that wound up being a contest finalist and actually appeared during the Super Bowl. Kudos again to…

How One Company Scored Big with A Zero-Budget Marketing Campaign

On February 16, 2016, Posted by , In Digital Marketing,Small Business Marketing, With No Comments

Picture it: you’re the Vice President of Marketing and you learn that not only was your brand’s logo prominently featured in a commercial, it was done so without your permission. What do you do? Nothing. Issue a Cease and Desist letter. Embrace the opportunity. That’s exactly what happened to John…

If You’re Not Focused on Local SEO, You’re Missing Out on Sales

On February 9, 2016, Posted by , In SEO,Small Business Marketing, With No Comments

With the increasing popularity of events that encourage consumers to #shopsmall, such as Small Business Saturday and National Small Business Week, it’s become commonplace for buyers to hear about the benefits of “buying local.” Many businesses rely solely on local residents to keep them afloat. After all, a plumber in Los Angeles…

3 Reasons to Add Promotional Products to Your 2016 Marketing Mix

Let’s talk about promotional products. Be honest. Did you steal that pen? Okay, so “steal” might be an overstatement. Maybe you were at the bank and walked away without noticing. Maybe a coworker let you borrow a logo pen and you just never gave it back. The point is, you…

Is Your Website Responsive?

If your website isn’t responsive, you’re losing money. Here’s why: Way back in the stone-knives-and-bearskins days of the Internet (say, 1999), there were relatively few variables involved in how customers saw web pages.  Virtually everyone was loading pages on desktops or laptops, with only a handful of available display resolutions. Internet Explorer and…

Setting Your New Year Marketing Resolutions

On January 19, 2016, Posted by , In Small Business Marketing, With No Comments

A new year, a new you…and a new business…and a new plan. New Year’s resolutions are meant to be created to help revive what is lacking, to create a plan, and to achieve that plan. While more than 40% people create New Year’s resolutions (with the solid intent of actually…

The Importance of Social Media Marketing

Social media can be a very powerful tool for business growth, if used correctly. The challenge is that many modern businesses don’t have the time or talent to dedicate to building an effective social media marketing strategy—it often becomes a mere afterthought or worse, a burden. Does this sound familiar? There are many…

Year-End Marketing Tips to Set You Up for 2016 Success

On December 9, 2015, Posted by , In Small Business Marketing, With No Comments

Last year, Apple reported a record-breaking $42.12 billion in sales in Q4. Tim Cook congratulated the team and noted, “[w]e can all be proud of the quarter we just reported”. The takeaway? Winners don’t slow down at the end of the race. Ending the year with a bang sends a…