Author Archives : Sur-Ryl Marketing

Planning for Your 2017 Holiday Marketing, Part 1: B2C

Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to…

How NOT to Handle a Social Media Crisis

On August 9, 2016, Posted by , In Small Business Marketing,Social Media, With 2 Comments

Social media — and managing public relations — doesn’t always come easy for small business owners. Maybe you’ve even agonized over how to best respond to a critical customer or handle a negative review. Using kindness and common sense can go a long way in managing a social media crisis….

Introducing SM Reviews

We are thrilled to announce our new online reputation management service, SM Reviews. With this tool, businesses can quickly and easily obtain, manage and respond to online customer reviews from top review websites, all from a single dashboard. Watch the video below to learn more. Excited? We sure are – and…

Why Your First Email Should Be a “Thank You” Email

On July 19, 2016, Posted by , In Email Marketing, With No Comments

Just as first impressions are important when you meet someone new, your initial impression in email marketing also matters. With inbound marketing, your goal is to create value for a customer, which will, in turn, nurture the relationship and encourage them to call you first when they’re ready to make a purchase. There…

Top 5 Benefits of Email Marketing

Even with pay-per-click (PPC), social media and search engine optimization (SEO), email remains one of the most effective platforms on which to promote a product or service. Still not convinced that it’s worth your time and energy? Here are a few email marketing benefits to consider. Greater Return on Investment ROI is…

Six Tips for a Successful Video Marketing Strategy

Video marketing can be a powerful tool, especially for small businesses. If your business is considering the use of video as part of your current marketing strategy, there are six steps to a successful video marketing strategy for small business owners that can help breathe life into your vision. Determine the…

The Value of Using Images in Social Media Marketing

As mentioned in our previous post, social media marketing has become one of the most effective ways to promote your business online. Since people spend a lot of time on social media nowadays, you can interact with your prospects and customers in real time on sites such as Facebook, Twitter…

Six Social Media Marketing Tips To Amplify Your Brand

On June 21, 2016, Posted by , In Small Business Marketing,Social Media, With 1 Comment

As it stands, not everyone has heard of your brand or knows how your brand can impact their business or life. Why not? How are you going change this? There are several ways to get the brand recognition you desire, but you must plan, be deliberate and execute. Companies across the…

How To Handle Social Media Marketing Like A Pro

When we have consultations with small business owners, we often get one of two responses: either they have no clue what types of things they should post for social media marketing, or they simply don’t have the time to be consistent in their online marketing activities. Since social media is such a…

Getting Started with Omni-Channel Marketing

It’s no secret that today’s consumers are largely using the internet as a starting point in their buyer’s journey. This offers a great opportunity for marketers to strategically get their brands in front of prospective customers. However, between optimizing your Facebook page and streamlining your inbound marketing process, it might feel a bit…