Planning for Your 2017 Holiday Marketing, Part 1: B2C

Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to capitalize on the potential the holiday shopping season creates for your business is to start planning your marketing now.

Taking time to organize a strategic approach to holiday marketing can pay off handsomely for your business. Does your website need to be updated for a more modern look and better mobile accessibility for Cyber Monday? The time to redesign is now! Will you be conducting email marketing campaigns? If so, upgrading to an automated marketing system that uses customer data to improve conversion rates could be the perfect solution. The sooner you do it, the more confident and prepared you’ll be when the holiday shopping season arrives!

An Early Start Can Help Build Customer Anticipation

One of the first steps you should take is creating a schedule for your promotional events. While there’s a lot of focus on the weekend after Thanksgiving, you should consider organizing other sales and specials as well. An ongoing campaign that lasts through the final weeks of November and into December can drive sales and keep customers interested in what your business has to offer.

Thanks to email marketing and social media connections with your brand’s base, you can generate buzz and excitement about your holiday sales and special offers. Holiday-themed memes and posts can help your campaign gain momentum as Black Friday and Cyber Monday near.

For some companies, an extended sale featuring different sales and special values each day leading up to the holidays can be a great way to get customers excited. In order to make it work efficiently, you need carefully planned marketing, savvy use of your social media pages, attention-grabbing graphics and content and sales or specials that your customers want. Careful planning can help your company maximize the return on holiday marketing and sales efforts.

Steps to Take Now for a Successful Holiday Sale Season

You want your marketing efforts to help your company stand out from the competition. That means you need unique and engaging promotional ideas, campaigns and slogans. Have you decided how you will approach marketing this season? It may be time to acquire professional help from the team at Sur-Ryl Marketing. When you work with the right outside marketing firm, the result is often improved conversion rates and more customer engagement with your brand. Sur-Ryl Marketing has the experience and market knowledge to help your company really shine.

The professionals at Sur-Ryl Marketing can help you revamp the design of your website, optimize your online content for search engine rank, create catchy and effective email marketing campaigns, help you move to automated marketing systems, and even handle all of your holiday social media marketing and management. Instead of letting marketing for the holiday season consume your staff, you can focus on sales while Sur-Ryl Marketing handles all the daily details.


Looking for holiday gift ideas for customers?

Offering a gift with purchase is a great way to encourage customers to shop with you – and maybe even spend a little more – during the holiday season. For gift ideas or to order branded items for your holiday marketing, visit shop.surrylmarketing.com.

Want a free product catalog mailed to you? Email us at gifts@surrylmarketing.com with your name, company name and physical mailing address.

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