Planning for Your 2017 Holiday Marketing, Part 2: B2B
If your company’s business model is B2B rather than B2C, you need to take a very specific approach to marketing. For the average consumer, a jingle or a funny video online could be all you need to make a sale. When it comes to securing business from other companies, however, careful planning and a more…
Read MorePlanning for Your 2017 Holiday Marketing, Part 1: B2C
Fall is upon us, which means that it is time for businesses to look forward. The holiday season is nearly here. For many B2C companies, the next few months can make the difference between turning a profit for the year and ending up in the red. The best way to capitalize on the potential the…
Read More