As you might already know, both email marketing and social media marketing can be highly beneficial for promoting your business. However, what you might not realize is that the two can go hand-in-hand. You don’t just have to encourage your viewers to sign up for your email newsletter when they visit your website; instead, you can actually use your social media profiles to promote email marketing sign-ups, too. Here’s how:
1. Give Them a Tantalizing Offer
Your social media followers probably get encouraged to join email newsletters on a daily basis, so you have to give them a reason why they should do so. For many, getting something free out of the deal is a great reason. Consider posting a tantalizing offer on your social media page that is valid only for those who sign up for your newsletter, such as a special coupon for their first order or visit. You’re sure to see sign-ups surge once you do!
2. Give Them a Preview
Some people don’t sign up for email newsletters simply because they think they will receive nothing but advertising garbage in their email boxes once they do. Posting short excerpts on social media each time you send out a newsletter can give your viewers a quick view of what they are missing. It can also remind your followers and current subscribers to check their email inboxes.
3. Get Others Talking About It
One of the great things about social media is that it encourages others to talk about your website and your brand. Encourage conversation about your latest newsletter – once your followers and current subscribers start chiming in, everyone else is sure to want to get in on the action!
As you can see, it is possible to promote email marketing sign-ups on your social media pages. If you would like additional assistance with promoting your website online, contact us at Sur-Ryl Marketing to find out how we can help!