The Value of Using Images in Social Media Marketing

As mentioned in our previous post, social media marketing has become one of the most effective ways to promote your business online. Since people spend a lot of time on social media nowadays, you can interact with your prospects and customers in real time on sites such as Facebook, Twitter and Pinterest.

Evolution of Social Media

Social media is continually changing and developing, and one of the changes since its inception is the addition of images and videos. In fact, many of the newer social media sites focus almost completely on images and/or videos. Instagram, Vine and Snapchat are three such sites. Older social media sites such as Twitter and Facebook have added the capability to post images and video as well.

The Value of Images in Social Media

Why have images in social media become so popular? According to Kissmetrics, content with relevant images gets 94 percent more views than content without relevant images. Therefore, while members of social media sites enjoy looking at posts with images, marketers are using imagery to add value to their posts. Since most social sites allow you to post a link with your image, you can drive more traffic to your website or landing page than through text alone.

Prioritizing Visual Media

As a result of this trend, Content Marketing Institute reports that 55 percent of content creators plan on prioritizing visual content creation to engage their audiences in 2016. With the adoption of mobile technology, and the increase in mobile search, adding more video, infographics and images in social media marketing is a good way to tell your brand’s story in under a minute. Contact us to learn more about how you can improve your social media marketing with visual media.

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