If your website isn’t responsive, you’re losing money. Here’s why:
Way back in the stone-knives-and-bearskins days of the Internet (say, 1999), there were relatively few variables involved in how customers saw web pages. Virtually everyone was loading pages on desktops or laptops, with only a handful of available display resolutions. Internet Explorer and Netscape were pretty much the only browser games in town, and coders could take the time to craft custom hacks to work around the each platform’s quirks to create an essentially consistent experience for every user.
Things are a little different these days.
Modern content developers face a dizzying array of browsers, interfaces, screen sizes, resolutions, and operating systems, all of which present vastly different design concerns and challenges. Will your potential clients be viewing your site sitting at home on a laptop, or on the go using a mobile device? Will they interact with a mouse, or the touch of their finger? Will your beautiful, high-resolution graphics coordinate with the page theme, or overwhelm a small display and frustrate users with endless scrolling around?
It would be virtually impossible to account for the limitless possible combinations your audience is using to access your website, and accomplishing that while maintaining high-quality content at the same time is a recipe for disaster. That’s why your web page needs a responsive framework.
Responsive web design allows your website to automatically adjust itself to a wide variety of browser requests. When a user accesses your site, code elements quickly detect the platform and software being used, then adjusts the appearance and content of your site’s pages and delivers an optimized experience to your potential customer. This allows your web development team to focus on content, rather than coding minutiae. It cuts down on scrolling, panning, and zooming, making allowing your information to reach consumers faster, and it allows your image and message to be consistent for everyone looking at your site.
But responsive design is about more than just making things uniform across platforms The number of adults using tablets and smartphones as their primary (or only) gateway to the Internet now exceeds the number of traditional desktop users, which means more and more people will find your site through a mobile search provider. In 2015, Google made changes to their site ranking algorithms to boost mobile-friendly sites (and Bing quickly followed suit). The more responsive your site is, the more likely people will find you in search results before they find your competitors, making responsive design a key component to your SEO strategy, and critical to maximizing lead generation.
Sur-Ryl Marketing can help you develop a powerful, consistent, responsive website to keep your company’s image on point. Whether you’re looking to refresh your web image, or you need a complete overhaul of your content and brand strategy, we can create an innovative, custom solution that adds value to your message, keeps your current customers engaged, and attracts new clients to your doorstep.
Contact us today for more information about our services, or to speak with one of our expert staff and discover what Sur-Ryl can do for your profile!